BRANDING STRATEGIES TO GROW YOUR BUSINESS
It is said that the keys to brand success are self-definition, transparency, authenticity and accountability. It is unarguable that, branding is pivotal to business growth, irrespective of countries, being in Nigeria, UK, USA. It is a strategic port of call in gaining business momentous and it's key to business success. So, in this article, you'll gain the followings:
Image source: blog.youmostudio.com
The definition or meaning of branding, branding Strategies that you could use to grow your business fast, I will equally list some reputable branding firms in Nigeria and other parts of Africa.
We'll also learn the importance of branding and how to brand our product or service, and in the concluding part of this article, we'll get some inspiring branding quotes that will set you on a success part.
Get your mind on the track, as I take you on a journey of business transformation( growth, survival and profitability).
By a way of introduction, let us start our branding tutorial or class with definition or meaning of branding before moving to brand strategies, mentioning branding firms or companies in Lagos, Nigeria and Africa. Of course, excess of branding and so on.
Branding is defined according to BusinessDictionary.com as "The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers".
This is to say, branding focus on the ways and manners by which a firm project its product or service in terms of unique name, logo, specification of colour(s), to send a mental picture to the mind of customers as to establish loyalty among them.
The Importance of Branding
The importance of branding and packaging product or service can't be underestimated. Why? Because it's important to find ways for your brand to stand out over other brands. You want your brand to be particularly distinctive and individual so that your audience does not doubt whether something was put out by your firm or not.
Branding is important for small businesses as well as large companies. If you have a limited budget, smart branding is perhaps the most inexpensive business tool you can create. To learn more about how to make your business stand out, click here
Image source: ignytebrands.com
BRANDING STRATEGIES
At this point, I will explain 7 branding strategies you needed to consider to grow your business or intending one(s).
1. Match Your Branding Throughout
Remember that your brand should match whether you're online or offline, on Facebook or LinkedIn, or publishing an article or an eBook. Your branding should be the same no matter where you are. The colours, fonts, mood, feeling, and thoughts your audience gets from your work need to match.
2. Be Active on Social Media
The more people see you sharing, the more they'll get to know you and the more you can demonstrate what your brand stands for. Each share, comment, or response is a chance to show what your brand is about and how it's different from others.
3. Understand Your Audience
It may seem strange to focus on your audience when branding yourself. But how your audience sees you is what's important. Doing activities, publishing content, and responding to people in the way your audience wants you to, needs you to, and expects you to, is essential to show your distinctive differences.
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4. Know-How You Solve Problems
Your job for your audience is to solve their problems within the scope of products and services that you offer. You can solve those problems via your products and services or by promoting someone else's. But you should know how to solve their problems, and that requires knowing what they are.
5. Use the Right Language
The language you use should match what your brand voice is, and what your audience uses as well. If they have terms that they use (keywords) to find you, you should be using those too. Plus, use them in the right way, and the only way to do that is to know your audience and how they communicate.
6. Pay Attention to Your Voice
Your brand should have its voice. That voice often matches your voice, and that's okay. However, do pay attention to that voice, ensuring that it fits in with what you are trying to project to your audience and that it remains consistent throughout.
7. Be Consistent in Your Messaging
Keep every message you send consistently to your audience via all your channels like social handles and its related platforms. If you say something that contradicts something you said yesterday, you need to have a good reason and explain, otherwise people get confused about who you represent and who you are.
In all these, do not ignore outstanding graphics or images to pinpoint your directives.
BRANDING COMPANIES
Some List of branding firms in Lagos, Nigeria and Africa.
There is quite a good number of branding companies or firms across Lagos, Abuja Nigeria and Africa. Among them are:
Note that the listed branding companies are not in hierarchical order
1. LiDA Digital Agency: Lida is a creative, branding & marketing communications agency in Abuja. It provides digital business solutions across its onboard customers in Nigeria. They are passionate about creating timeless innovations through design & creativity, research and technology for brands.
2. KCmond Consult: a web development and Copywriters company with headquarters in Lagos, Nigeria. With over 7 years of professional working experience in digital marketing, branding. They are a team of technical marketers and creative think-tankers helping companies attract more attention online, build more traffic to websites, improve their reputations, and obtain more conversion with outstanding images to capture productivity. To them, every new opportunity to further develop their skills and competence is their focus.
Should you need their professional advice, mentoring and consultation, please feel free to contact them as they we are willing to assist.
They render free training.
3 SQT Web Solutions is a branding company based in Abuja, Nigeria. They provide customer satisfaction and play a crucial role in attaining customers target goal, therefore, they made it their priority to deliver projects that will put a smile on our clients’ faces.
SQT Web Solutions is a total Web Services and Solutions provider specializing in creating responsive web designs, web development, online marketing, Online Startup Consulting and Strategy.
4 CKDigital: is Lagos, Nigeria based digital and branding firm. They are a team of professionals passionate about what they do. At CKDIGITAL, they make a conscious effort in every project to exceed the expectations of their clients.
Others are :
Brand Extreme Keyan and so on...
Conclusion:
Building a strong brand identity which is a specified means of recognition is as important as providing excellent services to your customers. A business just can’t survive without brand awareness and loyalty. But how to build a powerful brand? Let’s learn from professionals.
It is said, “Design is the silent ambassador of your brand.” (Paul Rand)
“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.” (Howard Schultz)
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” (Jeff Bezos)
“Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But a brand is simply a collective impression some have about a product.” (Elon Musk)
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” (Seth Godin)
“Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.” (David Ogilvy).
Let's learn more in my next publication. Thanks for learning here, more to come.
I work as a Human Resource Consultant/Trainer in one of the leading Automobile organisation in Lagos.
Also, I own a web development and Copywriters company with headquarters in Lagos, Nigeria.
With over 7 years of professional working experience in digital marketing and branding, every new opportunity to further develop my skills and competence is my focus.
Should you need my professional advice, mentoring and consultation, please feel free to contact me as I will be willing to assist.
References:
https://EzineArticles.com/
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