Introduction
It is high time we/you
start turning your passion into business if you have not thought of that before
now. Come to think of it, have you ever thought of turning that your passion
into a money-making business? Having been working closely with entrepreneurs, I
come to realise that many companies offer a huge range of services, while some
a wide range of products, but a lot of they struggle to become the market brand
(leader) for what they offer. Most time, we focus on name, widespread
population or customer. We could focus
on a small portion, but potential customers bearing in mind 80/20 Pareto
theory. This tells us to narrow our scope that provides the chance or opportunity to
be the best at what we offer.
PASSION NICHE MARKET
Let's take this for an
instance, If you love dressing gorgeously in a good looking attire, always
having an update on dressing sense and what is trending in the fashion world,
probably you even like to sew clothes or you have a passion for the related
stuff...this is indicating business niche for you. In other words, passion can
leads to a business's Idea niche market.
6 STEPS AND GUIDES TO FINDING A NICHE MARKET
- A Deliberate Reflection on Passions and Interests
- A tough Search of Customers' problems and needs,
providing solutions on them
- Study the competition and device a better way
- Use your Experience
- Establish your niche and its profitability
- Examine and Test-run the service or product
A
Deliberate Reflection on Passions and Interests
Is there a craft or a skill you're expressly passionate about or skilled at? Take some time to ponder
on your areas of interest as potential niche market ideas. Beneath are a few
questions to spark your brainstorming:
- What skills come naturally to you?
- How do you enjoy spending your free time?
- Do friends, family, and colleagues ask for your advice
on a specific topic?
- How do you approach problem-solving?
- What topics do you enjoy learning about?
Write down your
answers to these questions, and start a listing of ideas to reflect for your
business's niche market.
A tough Search of Customers' problems and needs,
providing solutions on them
Now that you have
gotten some business niche or idea, consider the obstacles faced by your target
business or market and how your passion or interest can become a product or
service that satisfies their necessities. What's their motive to purchase?
Study your potential
buyers and ascertain their shopping and product study their behaviours and the
hurdles they face. There is a variation of instruments (comprising free ones)
you can use to help you as you search your customer persona. This will give you
a greater sense of how your enterprise can give value to your niche business or
market.
Study the competition
and device a better way
Ere consecrating your
time and potential in promoting a brand new business, you'll want to study your
potential competitors. You might have a viable product idea, but how many other
businesses will you be racing with?
Below are a few
websites that can help you with your competitive research.
- Google Trends
- Google Keyword Planner
- Twitter Trends
- Alibaba Express
- Jumia
- Amazon
Utilize these agents
to explore the best-selling products consumers are researching for, and see if
your new business can meet their needs.
Use your
Experience
Capitalize on your
pieces of training, education, or work experience to device a niche of the
market. E.g., pharmacist running a drug shop or distribution drugs, Mechanical Engineer running a mechanic workshop professional, like GOF Autos limited.
If you're devoting
your resources and time to a new business idea, it must have the capacity to become
profitable. Here are a few determinants when finalising the niche you'll be
providing a solution to:
- Customer demographics
- Customer values and interests
- Customer location
- Product quality
- Price
When researching, if
you find a reasonable number of related goods, but not an excess of products --
this means your idea could be profitable. Take a survey at the price points of
your rivals' products so you can price your own competitively.
Examine and Test-run
the Service or Product
Design an easy
navigates website or landing page for your business so buyers can find you and
research your product or service. Give a trial time of the product or give out
free samples to your target customers. This fundamental test phase should not
cost a large number of funds, but you can surely use paid ads to drive traffic
to your website.
Conclusion
To see if people want
to put cash on your product, take advantage of tools such as crowdfunding
sites. This may not be applicable to all countries, especially some Africa countries. Not only can you gain the funding you'll also get your product in front
of potential customers.
If the test is not as
successful as you hoped it would be, don't scrap your idea wholly. Go back to
the drawing board and see if there are any key areas where your product or
marketing could be enhanced.
Still not sure what a
niche business looks like in practice? You could attend my free training online
and offline training. Kindly drop your email via site email at the side of this
blog or at the comment box.
Thanks for ready. More
are still baking.
Hey, I'm
KINGSMOND EHIMARE
(Dip., B.Sc., M.Sc.,
AHR.) Business Psychologist, Business cognitive Coach. Write for Quora.com, The
Heart Magazine, Kingsmond.com, GOFautos.com
CEO Kcmond Consulting: Known for Copywriting, Digital
Branding/Marketing, Web Development and Training.
...We bring you
customers
Comments
Post a Comment