THE MIGHTY FALLING OF NOKIA PHONES
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Nokia, once the world’s largest vendor of mobile phones, is a popular Finnish information technology and communications multinational corporation which provides telecommunication equipment and services.
The mobile phone brand, famous for the reliability and durability its phones provide, has ruled the mobile market for many years with its motto ‘connecting people’.
Recently, the handset division and services of the brand were acquired by software giant Microsoft and since then Nokia has released several phones under the Windows umbrella.
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So, keeping all these points in mind, let’s do a
SWOT analysis of Nokia, to get a proper analytic view of the brand’s strengths, weaknesses, opportunities and threats (
SWOT). Strengths Let’s start with the first part of
SWOT analysis of Nokia which is strengths:
S= STRENGTHS
The biggest strength of the company is its brand name. Many consumers often opt for Nokia more than any other brand because of the reliability, durability, and creativity their phones provide. Most of Nokia’s highly qualified personnel have teamed up with Microsoft’s experts as a part of the acquisition deal.
The phones provided by Nokia have a much higher resale value compared to other mobile phone brands.
Many of Nokia’s products are easy to use and are usually coupled with a variety of handy accessories.
Products offered by the company are available in all price ranges.
W= WEAKNESS
The next part of the SWOT analysis of Nokia is its weaknesses undefined.
The company, though, is often criticized for poor after-sales services. Took a long time to enter the highly productive and booming smartphone market; as a result, the company lost a lot of its once huge market share. Some of Nokia’s products are not affordable for middle and lower class consumers, which often affects their searches negatively.
The Finnish mobile company has made comparatively lower profits due to a drop in sales that result from tough competition. According to statistics, the company’s profits have fallen by 7% in the second quarter of 2014.
There are slumps in the company’s development with its Windows Lumia range of smartphones because of constant competition from rivals Android and iOS.
O= OPPORTUNITIES
Opportunities after discussing the internal factors of SWOT analysis of Nokia, let’s shift our focus towards external factors:
The Microsoft-Nokia deal is a win-win situation for both companies. The deal possesses great opportunity if both properly utilize resources.
Opportunities to expand the range of products and their prices; also bring in new features and applications on to Windows iOS
T= THREATS
Threats the final part of
SWOT analysis for Nokia is the threats:
Strong competition from other smartphone companies will make it hard for Nokia to maintain and expand their market share. Low-cost threats by
China mobile companies and others can cause big problems.
So, after proper
SWOT analysis, we have come to the conclusion that Nokia is going through a tough time in the market due to a variety of factors. However, with Microsoft and Nokia personnel teamed up, there is no doubt in saying that many of these problems can be overcome if Nokia strategizes, plans and uses its resources properly.
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